48 Hours, Hour by Hour
“48 hours” isn't a slogan we hope to hit — it's a pipeline we run weekly, with checkpoint calls so every decision is made with you. Here is the actual production schedule your store goes through, from the minute you approve the audit to the minute DNS flips.
until the Shopify deadline · July 7, 2026 · 00:00 UTC
Hour 0 — the call where you say go
You've booked the call, seen the fixed quote and the reconciliation scope. You say go. The clock starts.
Day 1 (hours 0–24): Foundation, catalog, storefront
Hours 0–4 — infrastructure
Managed WooCommerce hosting provisioned in your region, staging domain, SSL, WAF, backups-every-6-hours. You get credentials immediately — it's your server, not ours.
Hours 4–14 — catalog transfer
Products, variants, images, collections→categories, metafields→custom fields. Automated pass first, then human review of the 50 highest-revenue products against the source.
Hours 14–22 — theme rebuild
Your storefront's layout, typography and color system recreated on a performance-first Woo theme. Target: customers don't notice the platform changed, except pages load faster.
Hours 22–24 — checkpoint call
Ten minutes: you see the staging store, flag anything, we adjust overnight. Every decision is handled with you, not for you.
Day 2 (hours 24–48): People, money, proof, flip
Hours 24–32 — customers & orders
Accounts, full order history, subscriptions with billing anchors, loyalty balances. Reconciliation counts logged.
Hours 32–37 — payments & compliance
High-risk gateway goes live in sandbox → production; age-gate and state shipping exclusions configured; test transactions on every card type.
Hours 37–41 — the redirect matrix
Every Shopify URL pattern (/products/, /collections/, /blogs/, pagination, tags) mapped to its Woo equivalent and shipped to the server config — not a plugin guessing at runtime.
Hours 41–45 — QA gauntlet
Checkout on 6 device/browser combos, subscription renewal simulation, email flows, tax rates per nexus state, 404 crawl of the full sitemap, Core Web Vitals ≥ your Shopify baseline.
Hours 45–46 — delta sync & sign-off
Orders and customers created on Shopify during the build are synced. Reconciliation report goes to you for a yes.
Hours 46–48 — cutover at 3 AM
DNS flips in your quietest traffic window. Sitemaps resubmitted to Search Console, redirects verified live, payments verified live, team on watch for the first morning of traffic.
What lands each day
| By hour 24 | By hour 48 |
|---|---|
| Hosting live · full catalog · storefront rebuilt · checkpoint call done | Customers & every order · payments live · 301 matrix · QA passed · DNS flipped · 14-day watch running |
What can stretch the clock (we'll tell you on the call)
- Wholesale/B2B pricing matrices with hundreds of customer-specific tiers (+6–12h)
- Custom Shopify apps with no data export (we build extraction scripts, +12–24h)
- Catalogs over ~30,000 SKUs (parallel workers deployed, usually still ≤72h)
⏳ The July 7 deadline is counting down
Talk to a migration engineer today
15 minutes, any slot, any timezone. You leave the call with a fixed quote and a cutover date.
Quick answers
Is 48 hours realistic for a large catalog?
Up to ~30,000 SKUs, yes — the pipeline runs parallel workers with human QA gates. Bigger than that, we quote the honest number on the call (usually still ≤72h).
What do you need from me during the 48 hours?
About 30 minutes total: the go decision, a 10-minute checkpoint call at hour 22, and the reconciliation sign-off before DNS flips.
What happens after cutover?
A 14-day watch: daily 404 sweeps, Search Console coverage, payment monitoring, then a day-14 report against your Shopify baseline.
What if we find a problem after the 14-day watch ends?
You still have us — the watch is included support, not the expiry date of the work. Post-watch fixes are same-week, and the reconciliation report means data disputes simply don't happen.
Can the cutover happen on a specific night we choose?
Yes — the 3 AM flip is scheduled with you on the checkpoint call. Merchants usually pick their lowest-traffic weeknight.
Do you work weekends and holidays right now?
Until July 7, yes — the pipeline runs seven days a week and the emergency queue runs around the clock.